Frequently Asked Questions

HOW DO I GET A COPY OF THE RED BOOK?

Funeral Directors should contact us to have the Red Book agent for your area get in touch with you about our most
current offerings.

We also have a fax order form that can be used.  If you do not hear from us within 1 business day, please confirm receipt of your order by calling 440-247-3561.

Updates to delivery of content

Emerging technologies are enabling us to distribute The Red Book in new ways. The first version of an electronic copy of the book was created in 1996 and was called the Online Directory. The design and usage of the Online Directory is directed towards the general public.

Since then we have moved through several versions collating the information in different ways.  Each being more exciting than the last. A new version of the full Red Book was deployed September 2011. This version resides behind security, is controlled access, and is intended for funeral industry professionals.  This version contains all the information The National Directory of Morticians researches.  The first full version was fairly simple and provided a static format of the book.

In September 2013 an interactive beta version was released where users could begin entering their own content that would remain attached to each location.  By 2014, we have a full usable interactive web based copy of the book.

At the beginning of 2018, we added access to the book through the App Store, Google Play store, and soon the Microsoft store.

Updates, upgrades, and new functions are continually being added.  The current book has a robust data infrastructure.  Funeral Industry professionals can take advantage of our system that is populated with maintained information regarding the industry.

To learn more, contact your RED BOOK Agent or our home office.

Your Red Book Team.

Linking to our site

We appreciate and encourage the use of our Online Directory but ask that it not be misused. The Online Directory is intended for informational purposes and should not be used as a marketing tool or a data collection resource.

With that in mind, feel free to use our Online Directory of Funeral Homes as a valuable resource for your website. If you require additional flexibility for your site, please contact us about our API options.

Collecting & tracking information

The publisher earnestly requests the bringing to their attention of any inaccuracy so that it may be corrected.

The information in the Red Book Funeral Directory is collected through a comprehensive canvassing process that includes physical visits, electronic media, phone, and mail. It is compiled to ensure maximum accuracy.

The publisher sincerely requests that any inaccuracies be brought to their attention for correction.

OUR STORY

The National Directory of Morticians was established in 1936 to serve a market where two Funeral Homes collaborate to meet a family’s needs. This market operates most efficiently when navigated through a vetted source by professionals who work in the funeral industry daily.
 
Why Red Book Was Started
 
Inaccurate and/or slow information decreases service and increases cost. This is true in all businesses and holds true in the Funeral Industry as well.
Families who use funeral homes that do not utilize information specifically designed to assist with final arrangements may end up spending more money and requiring additional time to compensate for the shortcomings of the funeral home.
The founder of Red Book, Mr. Carl Schmidt, felt there was a better way and started The National Directory of Morticians.
The Problem that Occurs
Correctly locating a Funeral Home to act as a sub-contractor requires many hours of research and insight. The amount of effort required is often discarded or shortened because of the level of difficulty.
This creates an environment where the Funeral Director will take short cuts and not perform proper research. Resulting in passing the increased costs, with the reduction of service, along to the family.
This is not a good situation for the family or the Funeral Home.
Solution Provide current, accurate, and reliable information on the Funeral Industry for the Funeral Director’s use. This way a Funeral Director can quickly research multiple willing sub-contracting Funeral Homes that are competing for the business. Competition creates better competitors.
This benefits you as the family and the Funeral Home(s) that serves you by reducing costs in resources and time. While increases the quality of performance and services.
Bringing two Funeral Homes together to work directly in a competitive market is a proven method of efficiency in performing business. “Cut out the middle man.” This helps keep service levels high, reduces error, and keeps costs in line.
Implementation
Red Book fills this space and need by researching and communicating with Funeral Directors. The researched results are then collate and parsed in a simple format for Funeral Homes to utilize. Reducing research time for the Funeral Director, increasing the ability of services, and allowing cost savings that can be passed along to the families.
Summary
The National Directory of Morticians, The Red Book, was founded on the principle of, accurate information in the Funeral Industry Market Place results in good business and great family service. We continue to strive for a successful Funeral Home Business Market Place and helping families by helping Funeral Directors.
We thank the Funeral Homes that recognize the importance of serving families in an efficient, fiduciary, and responsible manor. Celebration of life, time, and monies are a few of the important needs of a family being served by a Funeral Home. Funeral Home Red Book users are equipped with the right tools to make that happen.
We thank the Funeral Directors that use Red Book. Because at the end of the day, people at Red Book are family and need assistance from Funeral Directors when it is our time to celebrate a life well lived.
Your Red Book Team

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