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The National Directory of Morticians was founded in 1936 to fill the market where two Funeral Homes work together in assisting in a family’s needs. This market is most efficient when navigation occurs in a vetted source by those that work in the funeral industry on a daily basis.
Why Red Book Was Started
Inaccurate and/or slow information decreases service and increases cost. This is true in all businesses and holds true in the Funeral Industry as well.
Families using Funeral Homes that operate with information not designed for the specific purpose of helping in a family with final disposition will spend more monies and require more time to make up for the short falls of the Funeral Home.
The founder of Red Book, Mr. Carl Schmidt, felt there was a better way and started The National Directory of Morticians.
The Problem that Occurs
Correctly locating a Funeral Home to act as a sub-contractor requires many hours of research and insight. The amount of effort required is often discarded or shortened because of the level of difficulty.
This creates an environment where the Funeral Director will take short cuts and not perform proper research. Resulting in passing the increased costs, with the reduction of service, along to the family.
This is not a good situation for the family or the Funeral Home.
Solution
Provide current, accurate, and reliable information on the Funeral Industry for the Funeral Director’s use. This way a Funeral Director can quickly research multiple willing sub-contracting Funeral Homes that are competing for the business. Competition creates better competitors.
This benefits you as the family and the Funeral Home(s) that serves you by reducing costs in resources and time. While increases the quality of performance and services.
Bringing two Funeral Homes together to work directly in a competitive market is a proven method of efficiency in performing business. “Cut out the middle man.” This helps keep service levels high, reduces error, and keeps costs in line.
Implementation
Red Book fills this space and need by researching and communicating with Funeral Directors. The researched results are then collate and parsed in a simple format for Funeral Homes to utilize. Reducing research time for the Funeral Director, increasing the ability of services, and allowing cost savings that can be passed along to the families.
Summary
The National Directory of Morticians, The Red Book, was founded on the principle of, accurate information in the Funeral Industry Market Place results in good business and great family service. We continue to strive for a successful Funeral Home Business Market Place and helping families by helping Funeral Directors.
We thank the Funeral Homes that recognize the importance of serving families in an efficient, fiduciary, and responsible manor. Celebration of life, time, and monies are a few of the important needs of a family being served by a Funeral Home. Funeral Home Red Book users are equipped with the right tools to make that happen.
We thank the Funeral Directors that use Red Book. Because at the end of the day, people at Red Book are family and need assistance from Funeral Directors when it is our time to celebrate a life well lived.
Your Red Book Team

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